Sometimes,
researching for profitable keywords
for Search Engine Optimization can lead to some
astonishing
and unusual
surprises. You may come across meaningless keywords that are:
1
excellent to target; and
2
have the potential to be profitable (in terms of both visitors
and earnings).
Take for example, googletestad (GoogleTestAd or Google Test Ad), a term that is not even
defined in any English dictionary.
According to the
WordTracker Keywords Report (dated: August 9
2005), the top 10 queries from the last 48 hours were for the
following keywords (the Count in brackets):
1 jessica simpson (3377)
2 jessica alba (3314)
3 music lyrics (2679)
4 daniela hantuchova (1955)
5 paris hilton (1469)
6 playstation 2 cheats (1243)
7 xbox cheats (1231)
8 jokes (1069)
9
googletestad (1048)
10 google (1013)
While I can understand the popularity for the two Jessicas and
the other keywords/keyphrases, I was perplexed by the popularity of the
term " googletestad ". Even when utilizing Overture's
free online Keyword Research Tool, the phrase " google
monitor query or googletestad " has 72,161 counts, while " googletestad
"
has 39,436 counts over the last 60 days.
Next, I
did a check on its trend - important to verify whether
it is only a one-off fad.
Checking back on back issues of the WordTracker's top 200 long-term keyword report for the last 110
days (these statistics are free once you subscribe to
WordTracker's keyword report newsletter), the term " googletestad " had in fact, gained
popularity in terms of search queries over the past one month as
follows (by date, rank, and count):
*
August 9, 2005 - 55 (35032)
*
August 2, 2005 - 64 (32737)
*
July 26, 2005 - 94 (28793)
*
July 19, 2005 - 105 (24878)
So, what in the world is
googletestad?
Given its encouraging trend,
I decided to do some research. Firstly, searching through
Google, I found there are quite a high number of results (i.e.,
19,800 as at last check), but most of the web sites are
auto-generated web pages or those with content that does not
make any sense. Some high ranking web sites actually indirectly
stated that their sites were developed for no reason at all,
except "it's a popular keyword in need of a home".
Indeed,
GoogeTestAd.com stated at their site that they... "have
been unable to find out how or why it has become so popular, but
rumour has it that Googletestad may be the name of a software
that is used to check the search engine ranking of Web sites
related to specific key words and phrases."
Further research showed that GoogleTestAd.com's assumption may
be truer to the truth as this term appears to be derived from Google Monitor Query software, a software basically for Search
Engine Optimization.
According to SoftEmpire.com, the Google monitor Query software is "designed for search
engine specialists and webmasters who regularly spend hours of
monitoring the ranking of their website at Google. The program
will automatically do this annoying job and will give you good
statistics about past searches and website rankings. It also
records the website position of your competitors. It can offer
you graphic reports and many useful export capabilities."
You can download a free shareware version of the Google Monitor
Query software at the
site
if you are interested.
Why is the term
"googletestad" so popular in both searches and results?
There is no obvious reason that I can conclusively find.
Perhaps, for generating Adsense income, you might assume?
Not really. One little check via Google AdWords' Traffic
Estimator online tool found that " googletestad " or its variant are
not too profitable - the average CPC for the term is still
extremely low (once again, this is a free online tool provided
that you have a Google AdWords account.
It is also not very plausible that there is a
sudden surge in
demand for information pertaining to the Google Monitor Query
software to the point that there are more surfers searching for
" googletestad " than " ebay " or " yahoo
" or even " google " itself.
It may even be just something related to webmasters promoting
their web sites for high ranking in various search engines.
Whatever the reason, you (or me as a matter of fact) should not
try to waste too much time trying to solve this keyword
popularity mystery.
Instead, do a check on WordTracker (or any keyword rank tracker)
to find out its KEI or "profitability"
(refer to this
page for more details).
You can simply use the free trail ediition of
WordTracker online.
If it is a good keyword to target (i.e., high KEI or
equivalent), then by all means, latch onto its current
popularity and potential by publishing some optimized content
about it.
It may turn out to be a dud or just a hype.
But you really have nothing to lose as the statistics don't lie,
especially given googletestad's fast ascending trend in terms of
popularity in the past month, as well as the high number of
search results for the said term.
You will most likely ended up with some bonus visitors to your
web site through the organic search engines for a term that you
have no idea what it really means, and hopefully profit from
this.
Lastly,
you would not be reading this article if " googletestad
" is
not more than an excellent keyword to target (at least at
the current time of writing).
Rich Adz is a part time entrepreneur
and content writer, who runs several
online and offline
businesses such as richADZ, a site that offers information
on how to build successful
businesses on a part time basis. Rich is also
the founder of
e-borneo.com,
the leading Borneo travel site on the Net.
Copyright © richADZ.com
