This article is a follow-up to the
first part
of a topic in Article Marketing and Duplicate
Content:
Believe
it or not, the modus operandi of the SEs is in truth
rather straightforward - to continuously find a means to
rank what they feel to be the best or most appropriate
search results for their audience.
With that in mind and coming back to the topic of
article marketing and duplicate content…,
It’s a no-brainer that Google and other major SEs will
continuously strive to eliminate sites that misuse
article marketing as an avenue to increase ranking in
the SERP (Search Engine Result Page) by rapidly boosting
the number of incoming links to their sites.
The problem is that genuine article distributors
utilizing mass submission software or service may get
penalized as Black Hats even if their articles were well
written. Note that the word "penalized" is rather
subjective at this stage as it is highly dependent on
what kind of action Google and the rest want to take –
to effectively ban or rank those sites in question lower
in the SERP.
The SEs will likely attempt to favor the original author
in the coming months and penalize sites who relied too
much on duplicate article content. Therefore, in the
case of sites with a duplicate article, the SEs may
choose to rank them higher by either the site's
popularity/credibility or by the originator/author of
the article.
However, since it takes some time for the SEs to humanly
verify the original source of an article or its author,
it can only determine the first page to post the
content/article in their cache as the originator of the
content (at least at this point in time). Any other
sites displaying will not likely be penalized, they will
just not get any extra credit/ranking on it.
In this context, if your site is not as established as
some of the article directory sites (especially newer
sites or worse, those still in Google's Sandbox for
instance), your article's web page at your site will not
likely get indexed first. The SEs will not consider you
as the originator of the content/article.
Given the above uncertainties, it is
advisable to publish your article at your site first
(and if possible, get indexed first by the SEs) before
submitting to article directories - no matter what the
so-called Gurus said (unless the Guru works for the
search algorithm department of Google).
Later, submit manually to the top 5 article directories
(or 10 if you have sufficient time) as well as your
niche directories. Submit the same article to 5-10
different article directories in the next month, and so
forth. I know that's ready tedious.
I know you are about to ask: "What about automated mass
submission software or distribution service?"
I can't see why you can't use an article distribution
service or software to submit your article to other
article banks but under two main conditions:
-
only after your said article had been indexed by the
SEs at most top article directories.
-
the
software you used can be customized to submit
periodically (over a month or so), and not to all
directories at one go.
-
Same goes with the distribution service provider,
where most of them distribute your article through a
software as well. Of course it is better to utilize
a hand submitted distribution service but it will
likely to cost considerably more.
To be really assured that the SEs will
not penalize your site as far as ranking is concerned,
just make sure that the version of the article at your
site is slightly different from the version submitted to
article directories. Make it a truly unique version at
all cost.
Rewrite at least the first paragraph (some experts
mentioned at least 25% change), modify the title
slightly, and add a description/endnote. Even better,
continue to polish and update your article.
The more you polish, the better the article will get.
Think of the credibility your ever-improving article
will bring to you and your site from the eyes of a real
surfer.
It will do your site more good than harm in terms of
constant traffic as well as conversion in the long run.
