About RichADZ

To a large extent, most Third-World Internet Businesses (i.e., countries where ICT infrastructures/penetrations are still low, etc. - refer to this article), especially the small to medium types, have been left further behind as e-commerce continues to boom. e-Business solutions are still too expensive today. Even connectivity is still relatively costlier. To make matter worse, almost all Net marketing gurus are from the First-World, and it is of no surprise that their techniques are more applicable to the First-World. A report reveals that only 5% of all Net businesses worldwide are success stories. Out of this 5%, it is estimated that Third-World successes comprised only 0.25%.

RichADZ attempts to provide resources that have been tested and found workable in the Third World Internet Business environment as a means in getting you nearer to the 0.25 percentile of Third-World success story.

RichADZ is a fully Internet-based entity based in the Malaysian state of Sabah, which was formerly known as North Borneo. The name RichADZ basically represents the words - "Rich" (as in abundance, fullness, and valuable) and "Advertisement" (as in e-business advertising which also includes web-design, e-commerce solutions, etc.). RichADZ was officially established on 28 April 1999 under the Kota Kinabalu Municipal Council Trading Licence Agreement (Reg. No: 015323583) in the State of Sabah, Malaysia. The RichADZ's website was actually launched 10 days earlier on 18 April 1999. In July 1999, RichADZ registered the two domain names for its expanding operation - E-BORNEO.COM and E-BORNEO.NET. In December 1999, Borneo's first comprehensive portal, E-BORNEO.COM was officially launched. RichADZ's mission and vision are stated below.

Rich Adz THE WRITER

Rich Adz is a pseudonym used by one Richard T. Koh, who was born and bred in Kota Kinabalu, Sabah, Malaysia Borneo. Richard is an economic researcher by profession and has written extensively on (boring) economic related articles, reports and publications. However, one of his true passions is Internet marketing and e-business, which he had been involved in since the mid-1990s.

Due to professional and "name-branding" reason as well as not to confuse his two sets of very different readers, he prefers to publish e-business articles and e-books under the pen name, Rich Adz, which is also the name of the company he founded (i.e., richADZ). Richard still loves his day job where he gets the rare opportunity to indirectly help his beloved state, Sabah, progress into a developed state in Malaysia. He feels obligated not to quit his day job at this point in time.

But at the same time, he has managed to run and grow several web businesses over the years. At least one of his Internet-based "hobbies" is now a full-fledged limited company. By "working smart", Richard now finds more quality time to spend with his wife and two young daughters.

By "working smarter, he finally found some spare time to begin writing more e-business articles, and in early 2005, refocus the richADZ web site into one that caters for Third World and small/individual business Internet Marketing. From his years of experience, Richard feels that most of the resources out there today do not do justice to this somewhat disadvantaged group.

Richard is a living proof that even a Part-Time Third-World Internet Marketer from the jungle kingdom of Borneo can have some degree of success in the online business arena.